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Orly Beauty
As Senior Art Director for ORLY, I led the visual development and design execution across a variety of product launches, seasonal collections, and brand campaigns.
My responsibilities spanned concept development, packaging design, in-store displays ensuring a cohesive brand identity across all consumer touchpoints.
I led packaging design for the Harry Potter x ORLY collaboration with Warner Bros., creating a cohesive visual system for limited-edition products like the Butterbeer-scented cuticle oil, iridescent topper, and house-themed nail polishes. I blended ORLY’s brand with Harry Potter’s iconic world by using gold foil, custom typography, and pattern design inspired by Hogwarts. The launch involved close coordination with internal teams and licensors to ensure brand consistency, strong shelf presence, and fan appeal.
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